Chipotle Bets on Protein Trend with New High-Protein Menu
Chipotle Mexican Grill is doubling down on America's protein obsession with the launch of a dedicated high-protein menu. The burrito chain introduced 4-ounce protein snack bowls priced under $4 and double-meat burrito options, capitalizing on survey data showing high-protein diets dominated 2025 consumer preferences.
The MOVE mirrors broader food industry trends, where protein fortification has expanded from supplements to mainstream snacks and beverages. Chipotle's timing suggests companies anticipate sustained demand through 2026, despite macroeconomic uncertainties affecting discretionary spending.